Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
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Logo Design
For brand identity logo design is the most important asset, as this will hopefully project your brand for years to come. The key features for a good logo design are to be memorable and easy to understand, to reflect the identity and uniqueness of your brand and to be made in a style relevant to your brand.
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Value
Brand identity design elements create a base platform for you to communicate your brand values and promises. It supports a consistent interaction with customers and helps your brand to differentiate across the other businesses in the marketplace.